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Wednesday 8th September 2010
Introduction to Marketing
Description
This programme is designed for those who are new to marketing or those who do not have any formal marketing training. Delegates will learn the importance of having a structured marketing communication plan in-line with the organisation’s overall business goals.
Who is this recommended for?
Those new to marketing, as well an non-marketing staff who require a basic knowledge of the discipline.
What will you learn?
- The marketing mix
- Differences between Product-led, Sales-led and Marketing-led organisations
- The marketing process
- Customer profiling and targeting
- The planning process
- Developing a communication plan
- Effective public relations and advertising campaigns
- Measuring the results of the plan
Course content
Introduction
- What is marketing?
- The marketing process: research; planning; visions and objectives
The Four P’s
- Product, Pricing, Placing and Promoting
- Features, advantages and benefits
Planning and Research
- Profiling; primary and secondary research. Pricing.
- Preparing a market research project
- Why people buy?
- Customer driven strategy
The Communications Plan
- PR
- Advertising
- Promotions, Brochures
- Mail shots
Measuring the results
Dates for this course
- Monday 16th August 2010
- Wednesday 13th October 2010
- Monday 6th December 2010
